77% of consumers want fantastic game ads banned: survey
The Indian Premier League (IPL) has encouraged not only cricket fans but also fantastic sports apps, which have new offers and increased their marketing spend to appeal to users.
However, such advertising and marketing campaigns might not be well received by people, a survey from the LocalCircles community platform shows. LocalCircles received more than 110,000 responses from consumers on the question of advertising by gaming platforms.
Most consumers were unhappy with advertisements from gaming platforms, especially those that were similar to gambling and where individuals could win or lose money. About 77 percent of consumers wanted the government to ban ads from these gaming platforms; 18 percent agreed with such ads; and 5 percent were unsure. This particular survey received 7,293 responses.
The company said that “… many teenagers, young people and even professionals seem to have become addicted to these sites and applications and lose a lot of money for themselves and their parents, sometimes even without their knowledge and permission.”
The investigation comes at a time when the Ministry of Consumer Affairs (MCA) has released draft guidelines to prevent unfair trading practices and protect the interests of consumers. The draft guidelines state that approvals should be based on adequate information or experience of the approved service or product.
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LocalCircles submitted these comments to the MCA as input for the draft advertising code and asked the ministry to review the consumer response requesting a ban on advertising by gaming platforms.
The investigation gains momentum as IPL, India’s biggest sporting event, kicked off on Saturday with fantasy games startup Dream11 as the title sponsor. Additionally, Paytm and its gaming arm, Paytm First Games, ran into issues on Friday for violating Google Playstore gaming policies. While the payment app has returned, Paytm First Games is still missing from the Playstore.
“Online gambling is a gray area. If the element of competence is higher, then it is legal. It’s illegal if the element of luck is higher, ”says Salman Waris, Managing Partner at TechLegis Advocates and Solicitors. “However, there is no Supreme Court judgment regarding online games involving sports betting and therefore there is no Pan-Indian judgment. apply only to the states in which they operate.
Even though sports betting is considered illegal in the country, a 2017 judgment of the High Court of Punjab and Haryana ruled that playing a fantasy game involves superior knowledge, judgment and care. The court found that the “skill element” had a predominant influence on the outcome of such games. This judgment was subsequently upheld by the Bombay High Court.